PR agency in Guwahati · Assam · Northeast India
PR, reputation and communication with regional intelligence.
We connect organisations with the people, newsrooms and communities that matter — through clear thinking and grounded execution across Northeast India.
Every good story deserves to be told better.
Since
2013
From idea to impactShape the message. Understand the audience. Make the connection.
Our spiral
A story in motion.
An idea takes shape, moves through media and communities, and starts conversations.
Scroll to see the story unfold ↓
Worked With
Across sectors. Across the region.
Newsroom thinking
We know the other side of the press release.
What you want to say is only half the story. We ask what matters outside the organisation, why it matters now and whether the facts can stand up in a newsroom.
Stage 01 · Internal message
“We want to announce everything.”
The starting point is often a long list of facts, achievements and internal priorities. Useful information — but not yet a story.
Demo · Before / after
Leading organisation proudly announces a landmark initiative that further strengthens its commitment to excellence and innovation.
Too many adjectives. No local relevance. No human stake. No clear reason for a newsroom to care.
RemoveSuperlatives and self-congratulation.
FindThe public, regional or human relevance.
Lead withVerified facts and the actual development.
What we do
Communication that holds up outside the presentation.
The right story. The right context. The right people.
We help organisations plan, write, position and execute communication with the media and audience in mind.
01
Media relations
Press material, outreach, interviews and newsroom engagement.
02
Strategic communications & reputation
Positioning, messaging, counsel and communication planning.
03
Press conferences & media events
Planning, coordination and on-ground media execution.
04
Content, translation & monitoring
Copy, regional-language support and coverage intelligence.
05
Web, hosting & custom digital tools
Websites, infrastructure and small digital tools that make everyday work simpler.
Northeast India
Northeast India is not one media market.
There is no single media playbook for the Northeast. Different markets demand different languages, relationships and editorial judgement.
Schematic regional explorer · not to scale
Selected work
Work we can point to.
Not every assignment needs a long case study. Sometimes the organisation, context and role say enough.
5 stories
About
Built in Guwahati. Shaped by stories.
Life’s Purple PR was founded in 2013 by Rooplin Sharma and Jayanta Deka. The consultancy brings together public relations, newsroom understanding, writing and digital execution.
Our spiral reflects the journey of a story — from an idea to the people, newsrooms and communities it reaches.
Rooplin Sharma
Public relations, client strategy and communications leadership.
Jayanta Deka
Journalism, newsroom experience, content strategy and digital execution.
Supporting capability · Digital
Communication changed. So did we.
Practical technology that makes communication easier to manage — from corporate websites and media rooms to approvals, coverage tracking and reporting.
01 / WEBSITES
Websites and campaign media rooms.
Bring essential information, press material and campaign updates into a well-managed digital home.
An example of how digital supports communication, not a product demonstration.
“Tell us what wastes your time. We’ll see if we can make it simpler.”
Insights
Useful thinking, not filler.
Digital systems
Small digital tools that prevent costly communications chaos
You don’t need bloated enterprise software to streamline communications.
Read article
Regional communications
Northeast India is not one media market: A practical primer
Media habits, languages and community institutions differ across the region.
Read article
Newsroom thinking
Why direct translation is not cultural localisation in Northeast India
Context, idioms and editorial tone matter more than literal syntax.
Read article
Newsroom thinking
The other side of the press release: What news desks look for
A local hook, a human stake and verified facts matter more than adjectives.
Read article
Build your Northeast brief
Give us the outline. We’ll take it from there.
This is not a quote calculator. It simply helps you package the essentials of an assignment before contacting us.
Your input
Build the assignment
Completion
01
Where do you need support?
02
What do you need?
03
What is the timing?
04